As an integral part of the senior management team, contributed significantly to the strategic transition from Highbury to Emirates Stadium. Led the sales and delivery efforts for the innovative hospitality program, involving a detailed review of architect drawings, comprehensive business plans, and the development of a dynamic product pyramid. Formulated an effective marketing strategy encompassing product positioning, pricing structures, and strategic placement. Successfully achieved substantial sales growth, catapulting hospitality sales from £5 million at Highbury to an impressive £50 million at Emirates. Oversaw the entire customer journey, including the creation of a development and staff training program, and orchestrated the mobilisation of the catering, hospitality, conference, and banqueting business.